Our Brand Building Blocks

Great Golf Experience

• Well-maintained course and good playing conditions that are visually appealing
• Professional, friendly and outgoing staff
• Quality food and beverage with high standards of service
• Overall Club appearance and ambience kept at a high level
• Course accessibility for members and 36 holes as a differentiator from other courses
• Enjoyable atmosphere that equates to fun for all members

High Quality and Consistent Service

• Good service that is consistent throughout the Club
• Consistent quality in food and beverage
• Knowledgeable professional staff
• Good course conditioning year after year
• Sustainable value for money
  

Enjoyable Environment

• Camaraderie and fellowship among members
• Friendly staff with a commitment to member enjoyment
• Well-maintained and welcoming facility throughout course, grounds and clubhouse
• Enjoyable golf and social events for members
• Overall experience consistent with the Club’s promise to meet service expectations
• Club that embraces the importance of family and future generations of golfers

Private Equity Club

• Exclusivity and member privilege
• Pride in ownership when entertaining family and guests
• Increased accessibility to golf course and tee times
• Enhanced share value that insulates and grows equity
• Sound fiscal management and investment
• Long range plan, investment and vision aligned with financial prudence
• Extraordinary atmosphere with professional and well-trained staff
• Legitimate delivery of a unique and differentiated golf club experience